45-SLEEVES - HOME
Revised 4/10/13

COLUMBIA RECORD CLUB
US Labels and Company Sleeves 1955-1970s

Labels

1955-1956
1964
1966
1966
Columbia Record Club was formed in 1955 by CBS/Columbia Records as an experiment to market music directly by mail, spurring sales to rural consumers and heading off competition from mail-order companies from outside the record industry. New members to the club were enticed with a free record just for joining.
Titles in the club's catalog were only made available 6 months after retail release, and retailers who helped recruit members got a 20% commission. By the end of that year, the club had 125,175 members who had purchased 700,000 records.
There is a lot of different sleeves for the Columbia Record club singles over the years, from the 1950's through early 1970's. They could house any of the CBS family of labels, Columbia, Epic, Date, Okeh or CSP (Columbia Special Products) - or no specific label at all, no label name, just label copy. Each month with your received order, you would get a small bonus premium. This could range from a promo single, a specially pressed promo, a sampler EP, or even a samlper pressed at 33 1/3 rpm. If they didn't have specially printed picture sleeves, they would get the record club sleeves. In the early 1970's,  Record Club and Promotional givaway were the Playbacks. The Playbacks would come with a return mail postcard with a questionaire inquiring as to the artists likability and so-on. Usually the Record company would also reward you with a gift - another promo item usually - just for taking time to answer the postcard.
Playback 1972
Playback 1973
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Sleeves
Range
Front
Back
Details
No 1
1955
to
.
 Cut straight/notch  Inside glued  
No 2
Around 1966-1967
Standard issues were
delivered to the members
in this sleeve
   Cut straight  Inside glued  
No 3
1966
   Cut straight  Inside glued  
No 4
1972
   Cut straight/notch  Inside glued  
No 5
1973
   Curved top  Inside glued  
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Contact for corrections
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Thanks to John Villanova and Steve Kolanjian, New York for scans and research in this section
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Thanks to Jim Ronat, Highland, Illinois for scans in this section
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Thanks to Bill Mangahas, Farmingdale, NY for scans in this section
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Thanks to Franz Zeleny, Austria for scans in this section
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