ELECTROLA
DE Labels and Company Sleeves 1953-1967

Labels

7 MW 510 - 1953
to
7 MW 642 - 1955
7 MW (17) 8515 - 1955
to
7 MW 8686 - 1958
45 EG 8661 - 1957
to
45 EG 8729 - 1957
45 EG 8732 - 1957
to
45 EG 8804 - 1958
The Electrola Gesellschaft m.b.H. (Electrola GmbH) was founded on May 8th, 1925 in the outskirts of Berlin as the German subsidiary of The Gramophone Company Ltd. as a Holding Company for the Electrola label, the German equivalent to His Master's Voice. Due to the merger of the Grammophone Company Ltd. and the Columbia Graphophone Company Ltd. into the Electrical and Musical Industries Ltd. (EMI), the Electrola Gesellschaft m.b.H. became a daughter of EMI in 1931. After the destruction of their studios and pressing plants during WW II, the Electrola Gesellschaft m.b.H. and her sister company Carl-Lindström-GmbH moved to Cologne in 1953 (their former estate was in the Russian zone) and opened a modern recording studio complex with adjacent pressing plant in 1956. After establishing an MC production in 1966, the Carl-Lindström-GmbH and the Electrola Gesellschaft m.b.H. were eventually fused to the EMI Electrola GmbH on November 30, 1972. EMI Electrola GmbH immediately set up an own trademark for their products: EMI Electrola.
E 20217 - 1958
to
E 21767 - 1961
STE 21 101 - 1959
to 
STE 21 132 - 1959
Stereo
E 21640 - 1961
to
E 23702 - 1967
Label dormant
...
Sleeves
Range
Front
Back
Details
No 1
1953
to 
.
   Curved top - high  Inside glued  
No 2
.
to 
1957
 Cut straight/notch  Glued left/right  
No 3
1958
to 
.
   Cut straight/notch  Inside glued  
No 4
.
to 
.
Some logos redrawn
   Cut straight  Inside glued  
No 5
.
to 
1959
Parlophone removed
Mercury added
   Cut straight  Inside glued  
No 6
1959
to 
.
MGM removed
   Cut straight/notch  Inside glued  
No 7
.
to 
.
   Cut straight  Inside glued  
No 7 x
E 21 343 - 1959
to 
.
As above
Deutsches Schlager
Festival 1959
   Cut straight  Inside glued  
No 8
.
to 
.
Some logos redrawn
   Curved top  Inside glued  E 22 460 
No 8 x
.
to 
.
As above
When they got a hit selling faster than the picture sleeves could be delivered, the company sleeve was used with a special print.
   Curved top  Inside glued  
No 9
1960
to 
.
3 lines
   Cut straight  Inside glued  
No 10
.
to 
.
4 lines
   Cut straight/notch  Inside glued  
No 11
.
to 
.
   Cut straight  Inside glued  
Stereo sleeve
S 1
STE 21 101 - 1959
to 
STE 21 132 - 1959
   Cut straight  Inside glued  
Distribution sleeve
D 1
E 22 640 - 1963
to 
.
   Cut straight  Inside glued  
Thematic sleeves
T 1
.
to 
.
Dance
   Cut straight  Inside glued  
T 2
.
to 
.
International
   Cut straight  Inside glued  
T 3
.
to 
.
Italian Music
   Cut straight  Inside glued  
T 4
.
to 
.
Folklore
   Cut straight  Inside glued  
T 5
.
to 
.
Skyline
   Cut straight  Inside glued  
T 6
Christmas 1960
to 
.
Christmas
The Christmas sleeve was used for the whole Electrola label family during the christmas season 1960. Possibly again in 1961 but this is uncertain.
   Cut straight  Inside glued  
T 7
.
to 
.
Easy listening
   Cut straight  Inside glued  
T 8
1963
to 
.
International
   Cut straight  Inside glued  
T 9
1963
to 
.
International
   Cut straight  Inside glued  
T 10
1964
to 
.
Tropical
   Cut straight  Inside glued  22 591 - 1964
T 11
.
to 
.
Jazz
   Cut straight  Inside glued  
T 12
.
to 
.
San Remo Festival
   Cut straight  Inside glued  23160 - 1966
Artist sleeves
A 1
E 20 930 - 1958
to 
.
Conny Froboess
   Cut straight  Inside glued  
A 2
E 21 351 - 1959
to 
E 21 543 - 1960
Rex Gildo
   Cut straight  Inside glued   
A 3
1962
to 
.
Peter Garden
   Cut straight  Inside glued   
A 4
E 22 141 - 1962
to 
.
Lale Andersen
   Cut straight  Inside glued   
A 5
E 22 141 - 1962
to 
.
Lale Andersen
   Cut straight  Inside glued   
A 6
E 22 693 - 1964
to 
E 23 083 - 1965
The Swinging 
Blue Jeans
   Cut straight  Inside glued   
 EP sleeves
E 1
1956
to 
.
   Cut straight  Stitched left/right  
Sleeves for promo records
P 1
1967
to 
.
   Cut straight  Inside glued   
P 2
.
to 
.
   Cut straight  Inside glued